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VINTAGE LVC CATALOGS

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Gumball100 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Gumball100 Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 7:43am
I’ve just been looking through my look books and there is an A4 size catalogue that was produced for the Fall/Winter collection, Banned USA.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Gumball100 Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 8:11am
That should read Fall/Winter 2000 collection.
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Sansome View Drop Down
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Post Options Post Options   Thanks (6) Thanks(6)   Quote Sansome Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 10:54am
Originally posted by Gumball100 Gumball100 wrote:

There is a mention earlier in the thread about problems with the 2013 collection/book and the books being burned. I have a copy of the book and it’s beautiful. What’s the story about this?


We had a riveted pair of pants that were found in a 1874 trash dump, these pants were constructed like Levi’s, but they
Had blank rivets and were made of light weight 2x1 denim. It took almost 15 years to find evidence, that would then
Back up what we always thought was true about what a 1873 pair of Levi’s looked like- We found two pieces, first was a
Piece of duck Levi, it had blank rivets ( usually Levi rivets are stamped - pat May 1873 LS &Co S.F) This duck piece luckily
Had branded Levi Strauss suspenders buttons...so proof that 1873-74 Levi’s had blank rivets. The second piece we found was a waistband Levi piece, with branded buttons and branded rivets, most important, this piece was made of light weight
2x1 denim....During the 1870’s, most makers at that time were making 2x1 denim pants- now we had proof that Levi was making them too.

We found these Levi pieces in 2011, we finally had enough evidence to back up what we thought all along, the 2x1 denim pant, with blank rivets and no arcs on the back pocket, was a Levi pant....Now this goes against What was coming out of the Levi Archives then and now. Starting in 2012, our friends at LVC, wanted to make our 1873 2x1 Levi pants, so without checking with the Levi archives first...LVC proceeded to start making our pants, they had thousands of yards of special denim, milled in Japan- then they made the look books with the story of how they were found....the look books were finished and printed, the fabric was made, and sample pants were made.

At this point- the project was almost done, then the Archive finds out about the project ( I assume the Levi Lawyers catch wind of the project?) This is where things go south- the head designer gets called into a meeting, his job was on the line,
The project was halted, the look books were destroyed ( but this was after at least 200 books made it out to Europe)
Head designer keeps his job- so that’s most of the story- in 2013 we had a meeting with the head of the Levi Archives- Mr
Randal- Nonriveted and I, plus a few Levi employees met to discuss our 1873 Levi’s, we brought the pants for the head of the archives to look at....The meeting was supposed to be just me and Lynn ( head of the archives) Lynn and I had different opinions on Levi history- there was no F-ing way I was going to meet alone with her.....so I brought some friends.

Edited by Sansome - 11 May 2020 at 11:34am
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Gumball100 Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 11:44am
Wow, fascinating stuff, thanks
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Sympathy-4-The-Denim Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 12:01pm
@sansome, a very interesting story. thanks for sharing! i think i luckily hold a copy of the books.  always wondered why that pair never made it to the stores, never was seen on ebay etc... i love the detail of watchpockt rising up the half of the waistband btw.


Edited by Sympathy-4-The-Denim - 11 May 2020 at 12:11pm
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Sansome Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 12:18pm
Originally posted by Sympathy-4-The-Denim Sympathy-4-The-Denim wrote:

@samsome, a very interesting story.  i think i hold a copy of the books.  always wondered why that pair never made it to the stores, never was seen on ebay etc... i love the detail of watchpockt rising up the half of the waistband btw.


Warehouse copied that detail early on, my Japanese dealer friend at the time, he brought a warehouse guy over ( had no idea who he was at the time) The warehouse guy took detailed photos of our 1873 Levi’s, and that watch pocket- almost at the top of the waistband was incorporated into...I believe the whiskey cats IIRC.... Don’t know if I ever told this story- same visit- warehouse guy wanted to try chewing tobacco for the first time( he never had tobacco before) My Japanese dealer friend laughed- he knew what was about to happen. I opened the can- warehouse guy pinched a good amount, he started
To put in on his tongue- we both said NO No- I showed him, where to put it, he did, he spit once....then he stumbled, then he went over to the bushes and spit it out of his mouth, then he started coughing and came so close to puking....four years later I met him again in Japan....we both gave a big smile- it was then when I knew who he was.... That watch pocket is a sum bitch to get things in and out of.

Edited by Sansome - 11 May 2020 at 4:25pm
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Post Options Post Options   Thanks (0) Thanks(0)   Quote killer b Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 1:05pm
any pics of the 1873 pants (or repros?)
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Sansome View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Sansome Quote  Post ReplyReply Direct Link To This Post Posted: 11 May 2020 at 1:34pm
Originally posted by killer b killer b wrote:

any pics of the 1873 pants (or repros?)


I think I have 2 friends that bought some pairs on EBay? I think 6-7 pairs exist?
I have pictures of the original- the originals are also in Jeans of the old west, and
The 2013 look book that I posted on page 3?
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Sansome Quote  Post ReplyReply Direct Link To This Post Posted: 13 May 2020 at 9:54pm
Spring cleaning came up with this LVC magazine -2013 LVC blank check/Money to burn days.
This was a magazine that was being handed out at their million dollar 2 day party
in Malibu, They were Re-launching Orange tab,it was 70's themed with Dave Grohl
covering Rolling Stones songs, seemed like over a thousand people were there...Free
food and drink, the $$$ that was spent Shocked


lvc1 by bottleswest, on Flickr

lvc2 by bottleswest, on Flickr


A pic of the event.


lvc3 by bottleswest, on Flickr

lvc4 by bottleswest, on Flickr


Oh yea- Levi ads in this mag.

lvc5 by bottleswest, on Flickr
lvc11 by bottleswest, on Flickr


lvc10 by bottleswest, on Flickr

lvc9 by bottleswest, on Flickr

lvc8 by bottleswest, on Flickr

out of order

lvc7 by bottleswest, on Flickr

lvc6 by bottleswest, on Flickr

lvc12 by bottleswest, on Flickr

lvc13 by bottleswest, on Flickr

lvc14 by bottleswest, on Flickr
lvc15 by bottleswest, on Flickr

lvc16 by bottleswest, on Flickr

lvc22 by bottleswest, on Flickr
lvc21 by bottleswest, on Flickr

lvc19 by bottleswest, on Flickr

lvc18 by bottleswest, on Flickr

lvc17 by bottleswest, on Flickr

I'll post the rest tomorrow.





















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Post Options Post Options   Thanks (0) Thanks(0)   Quote Broark Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2020 at 4:23am
Have to say that's a pretty great magazine.
I don't know much about the 70's, but the advertising and everything seems to be dead on.
Really like the "I'm from planet Levi's, take me to your closet" bit.
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