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Standard & Strange |
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mr randal ![]() retired ![]() ![]() MDLD Joined: 12 Jan 2012 Status: Offline Points: 47916 |
![]() ![]() ![]() ![]() ![]() Posted: 23 Jul 2015 at 8:58pm |
Standard & Strange, located in a 440 sq ft shop in bustling Temescal Alley in Oakland, CA, consistently punches above its weight when it comes to interesting, high quality, storied menswear and accessories. (Neil Berrett, left, & Jeremy Smith, founders of Standard & Strange & Cedar Cycling.) In
2011, Standard & Strange co-founders Jeremy Smith, a product manager who
works with some of silicon valley's biggest startups, and Neil Berrett, a Radiation
Cleanup expert who has worked on Superfund sites all across America from
a particle accelerator teardown in Berkley to a recent stint refueling a
nuclear plant in Minnesota, - who met in the Bay
area’s tight-knit bicycling community - formed Cedar Cycling, which
produced small runs of high-quality cool-weather biking apparel. Since then, they’ve seen their interest in better men’s apparel turn towards domestic-made casual wear, and, more lately, into higher end Japanese and European denim and theoretical work-wear. At
it’s inception, Standard & Strange opened in half of their current
space with a handful of made in California denim brands, several of
which - including Rogue Territory and Tellason - they continue to
carry. Over the last couple of years they’ve gradually acquired a quirky mix of niche brands that have a massive appeal to US denim heads, such as Kapital, Tender, Filson and Red Wing Heritage, some contemporary formal/casual crossovers, like Private White VC, Viberg and Monitaly, modern European moto-style from the likes of Indigofera & Eat Dust - and recently have been expanding their selection of Japanese denim into the nose-bleed altitudes of OOE Yofukuten and (soon) Freewheelers, both of which are presently US exclusives to S&S. From the original shop staff of just Jeremy and Neil, they’ve added General Manager Jonathan Hewitt and Sales Fellows Henry Parsons and Willem Smith-Clark. Standard and Strange has also lately been working on a store brand of made in USA clothing. Spurred by their experience in fabric development and garment production at Cedar Cycling, they’ve been paying a lot of attention to sourcing fabric, hardware, and production. They released their first batch of shirts this spring with more shirts to come this fall. (from left: Willem, Henry, Neil & Jeremy) Edited by mr randal - 23 Jul 2015 at 9:31pm |
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Slimstraight ![]() whiskered ![]() ![]() anonymous Joined: 18 May 2014 Location: SFCA Status: Offline Points: 8321 |
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Great write up Mr R. Looking forward to checking out S and S. Especially with the upcoming FW in house.
I like the term "theoretical work-wear". |
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Maynard Fried-San ![]() whiskered ![]() anonymous Joined: 21 Jan 2012 Location: London Taan Status: Online Points: 13278 |
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I bought a Crescent Down Works vest from them recently - great service from a friendly shop. Highly recommended and I wish them the best of luck.
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Denimetc ![]() whiskered ![]() ![]() anonymous Joined: 24 Oct 2013 Location: 60N Status: Offline Points: 7199 |
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Excellent, Thank you for that MrR!
Really wish I could have made it to Denimbruin this year... |
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Too much Denim - too little time...
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Dr_Heech ![]() grail ![]() ![]() Joined: 23 Jan 2012 Location: Mostly outdoors Status: Offline Points: 18834 |
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l say that to myself every year...
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mr randal ![]() retired ![]() ![]() MDLD Joined: 12 Jan 2012 Status: Offline Points: 47916 |
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Detc & Dr_, you are both widely missed.
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mr randal ![]() retired ![]() ![]() MDLD Joined: 12 Jan 2012 Status: Offline Points: 47916 |
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SS- it's the best term I could come up with for what Kapital does. Either that or 'Rugged Catwalk".
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Duke Mantee ![]() whiskered ![]() Joined: 20 Jun 2014 Location: Variable Status: Offline Points: 12700 |
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All in all a very interesting collection and I hope their theoretical work is an actual success.
I'm glad you gave 'rugged catwalk' a wide berth though, the word rugged has been appallingly misused in the name of fashion. |
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Bob Dale ![]() grail ![]() Joined: 16 Jan 2012 Location: Tulsa , America Status: Offline Points: 1121 |
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Was really impressed with their selection last summer, can't wait to see all the new things they've cooked up and FINALLY get to try the made-in-US Posture Foundations on!
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@bobdale
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The Jerry ![]() whiskered ![]() Joined: 26 Feb 2013 Location: Long Beach Status: Offline Points: 2400 |
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Checked out their store a couple of days ago. For a relatively small store they have a really nice selection of interesting brands. The staff was super nice and laid back too.
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