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Standard & Strange

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mr randal View Drop Down
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    Posted: 23 Jul 2015 at 8:58pm

Standard & Strange, located in a 440 sq ft shop in bustling Temescal Alley in Oakland, CA, consistently punches above its weight when it comes to interesting, high quality, storied menswear and accessories.


(Neil Berrett, left, & Jeremy Smith, founders of Standard & Strange & Cedar Cycling.)


In 2011, Standard & Strange co-founders Jeremy Smith, a product manager who works with some of silicon valley's biggest startups, and Neil Berrett, a Radiation Cleanup expert who has worked on Superfund sites all across America from a particle accelerator teardown in Berkley to a recent stint refueling a nuclear plant in Minnesota, - who met in the Bay area’s tight-knit bicycling community - formed Cedar Cycling, which produced small runs of high-quality cool-weather biking apparel.



Since then, they’ve seen their interest in better men’s apparel turn towards domestic-made casual wear, and, more lately, into higher end Japanese and European denim and theoretical work-wear.

At it’s inception, Standard & Strange opened in half of their current space with a handful of made in California denim brands, several of which - including Rogue Territory and Tellason - they continue to carry.






Over the last couple of years they’ve gradually acquired a quirky mix of niche brands that have a massive appeal to US denim heads, such as Kapital, Tender, Filson and Red Wing Heritage, some contemporary formal/casual crossovers, like Private White VC, Viberg and Monitaly, modern European moto-style from the likes of  Indigofera & Eat Dust - and recently have been expanding their selection of Japanese denim into the nose-bleed altitudes of OOE Yofukuten and (soon) Freewheelers, both of which are presently US exclusives to S&S.








From the original shop staff of just Jeremy and Neil, they’ve added General Manager Jonathan Hewitt and Sales Fellows Henry Parsons and Willem Smith-Clark.

Standard and Strange has also lately been working on a store brand of made in USA clothing. Spurred by their experience in fabric development and garment production at Cedar Cycling, they’ve been paying a lot of attention to sourcing fabric, hardware, and production.  They released their first batch of shirts this spring with more shirts to come this fall.



(from left: Willem, Henry, Neil & Jeremy)





Edited by mr randal - 23 Jul 2015 at 9:31pm
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Slimstraight View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Slimstraight Quote  Post ReplyReply Direct Link To This Post Posted: 23 Jul 2015 at 11:24pm
Great write up Mr R. Looking forward to checking out S and S. Especially with the upcoming FW in house.
I like the term "theoretical work-wear".
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Maynard Fried-San Quote  Post ReplyReply Direct Link To This Post Posted: 23 Jul 2015 at 11:45pm
I bought a Crescent Down Works vest from them recently - great service from a friendly shop. Highly recommended and I wish them the best of luck.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Denimetc Quote  Post ReplyReply Direct Link To This Post Posted: 23 Jul 2015 at 11:51pm
Excellent,  Thank you for that MrR!

Really wish I could have made it to Denimbruin this year...
Too much Denim - too little time...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 24 Jul 2015 at 12:28am
l say that to myself every year...
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mr randal View Drop Down
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Post Options Post Options   Thanks (2) Thanks(2)   Quote mr randal Quote  Post ReplyReply Direct Link To This Post Posted: 24 Jul 2015 at 1:30am
Detc & Dr_, you are both widely missed.
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mr randal View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote mr randal Quote  Post ReplyReply Direct Link To This Post Posted: 24 Jul 2015 at 1:31am
SS- it's the best term I could come up with for what Kapital does. Either that or 'Rugged Catwalk".
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Duke Mantee Quote  Post ReplyReply Direct Link To This Post Posted: 24 Jul 2015 at 2:18am
All in all a very interesting collection and I hope their theoretical work is an actual success.

I'm glad you gave 'rugged catwalk' a wide berth though, the word rugged has been appallingly misused in the name of fashion.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Bob Dale Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jul 2015 at 5:48pm
Was really impressed with their selection last summer, can't wait to see all the new things they've cooked up and FINALLY get to try the made-in-US  Posture Foundations on!
@bobdale
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Post Options Post Options   Thanks (0) Thanks(0)   Quote The Jerry Quote  Post ReplyReply Direct Link To This Post Posted: 26 Jul 2015 at 7:27pm
Checked out their store a couple of days ago. For a relatively small store they have a really nice selection of interesting brands. The staff was super nice and laid back too.
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