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Levi Strauss 1870's to 1960's

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Maynard Fried-San View Drop Down
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Maynard Fried-San Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2018 at 11:23pm
^^ Funny you should say that Neal...

Happy Birthday to the offset belt loop, 60 years old today!
Helixing my inner beanie
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Denimetc View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Denimetc Quote  Post ReplyReply Direct Link To This Post Posted: 16 May 2018 at 2:37pm
When did denim jacket cuffs change from being "wrong way around" to the way they are now? I suppose all type 2's are already the modern way so sometime in 1920's to 40's??
Too much Denim - too little time...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 16 May 2018 at 8:23pm
Originally posted by Denimetc Denimetc wrote:

When did denim jacket cuffs change from being "wrong way around" to the way they are now? I suppose all type 2's are already the modern way so sometime in 1920's to 40's??


Wrong way round?? Explain yourself please (by the medium of pics)
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Maynard Fried-San View Drop Down
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Maynard Fried-San Quote  Post ReplyReply Direct Link To This Post Posted: 16 May 2018 at 10:19pm
I think he means the change from buttoning up on the inside of the wrist á la Type 1 to the more conventional button fastening on the outside of the wrist found from Type 2 onwards.
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Denimetc View Drop Down
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Denimetc Quote  Post ReplyReply Direct Link To This Post Posted: 21 May 2018 at 7:46am
Yes, that's what he meant!
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Dr_Heech View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 21 May 2018 at 8:48am
Ahh gotcha.
Well the change took place, l'd imagine for Levis at least, around 1951/52 when the type two was introduced?
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Denimetc Quote  Post ReplyReply Direct Link To This Post Posted: 21 May 2018 at 9:41am
Thx, also Lee Cowboy jackets had the cuff button on the inside at least until 40's - past WWII. On the 101j Rider jacket they were on the outside. 

First Model Wrangler 11MJ (1947) had the cuff button on the outside.  
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Dr_Heech View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 21 May 2018 at 10:04am
Originally posted by Denimetc Denimetc wrote:

Thx, also Lee Cowboy jackets had the cuff button on the inside at least until 40's - past WWII. On the 101j Rider jacket they were on the outside. 

First Model Wrangler 11MJ (1947) had the cuff button on the outside.  


The change from the Lee 101J cowboy to the Lee 101J Rider happened in the last year of the war. By 1946, The new Lee rider was born (and heavily advertised). It took Levis several years to cobble together the Type two as a late contender.
It wasn't until 1960/61 that Levis Strauss & Co finally got someone to design a true classic, the Type 3.
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Post Options Post Options   Thanks (2) Thanks(2)   Quote HP Sauce Quote  Post ReplyReply Direct Link To This Post Posted: 21 May 2018 at 10:42am
Originally posted by Dr_Heech Dr_Heech wrote:

  It wasn't until 1960/61 that Levis Strauss & Co finally got someone to design a true classic, the Type 3.


I agree, Dr. Heech.  It's the easiest style to wear out of the lot.

So I know bupkis about Jack Lucier, the guy who Levis says designed the Type III, but, man, given how ubiquitous his creation eventually became, he must have felt amazing pride.
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