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Levi Strauss 1870's to 1960's

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Dr_Heech View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 10 Nov 2017 at 11:30pm
Originally posted by propellerbeanie propellerbeanie wrote:

Do you know of any advertisements that mentioned a change in the fit? I'm guessing they just continued using the same lot number because it was a simpler time, and the number "501" was synonymous with the Levi's brand.


I've never seen any advertising mentioning a change in fit. As far as lm aware, the fit on the 501 was consistent at least since the introduction of belt loops (1922) until the 1940's, where it seems to straighten out (??)
I know around 1953/1954 the cut seemed to change again (more hip-flare) but by the end of the fifties it again changes to a straighter looking silhouette.

Still no evidence-based info other than what Lvc roll out about fit changes.

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Dr_Heech View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 10 Nov 2017 at 11:34pm
Originally posted by Sympathy-4-The-Denim Sympathy-4-The-Denim wrote:

nice find:

Bildergebnis für levi 701xx advertisement


Sympathy - do you have a date for that advert?

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Post Options Post Options   Thanks (1) Thanks(1)   Quote killer b Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2017 at 1:45am
Originally posted by Sympathy-4-The-Denim Sympathy-4-The-Denim wrote:

What I like most about the Hamley ad is, that finally I know what the triple pleats of the early jackets were made for. for a potbelly. did anyone here ever saw a let out  jacket?
Not a Levis one, but I had an old department store own label jacket (Sears I think) that had the pleats let out.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Sympathy-4-The-Denim Quote  Post ReplyReply Direct Link To This Post Posted: 11 Nov 2017 at 11:44am
@dr. heech,

unfortunately not.
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Iron Horse Quote  Post ReplyReply Direct Link To This Post Posted: 14 Nov 2017 at 12:26am
Another one I like regarding advertising of Levi's details, again about the hidden rivets (this time with X-day vision!), and attachable optional suspender buttons, from a 1938 western wear catalog:


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Post Options Post Options   Thanks (1) Thanks(1)   Quote Maynard Fried-San Quote  Post ReplyReply Direct Link To This Post Posted: 14 Nov 2017 at 12:41am
I like that too IH.

Interesting that the text refers to 9 oz denim when the LVC 1937s (and the earlier 33s) use 10oz denim.
Helixing my inner beanie
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Post Options Post Options   Thanks (3) Thanks(3)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 14 Nov 2017 at 10:51am
According to the guarantee tickets (stapled to the back right pocket) the 'for over 50 years' ticket (c.1922) states nine ounce, whereas the 'for over 60 years' guarantee ticket (c.1932) states 10 ounce.
Apparently after the Great depression, levis amassed a massive backlog of 501's, which (for many reasons l wont go into just now) were only completely depleted around 1935. This means a pair made in 1930 may not have been sold until the 1935.
Yes l realise the catalogue excerpt posted by lronhorse is dated 1938, but it pays to keep an open mind, as some lvc models were introduced years ago (1933 model in 2000 and 1937 in 2002) when archival information was at its infancy.



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Post Options Post Options   Thanks (1) Thanks(1)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 14 Nov 2017 at 11:59am
^also never seen a 'for over 50 years' (supposedly c.1922) guarantee ticket NOT dated 1927.
This copyrighted date, in the bottom left corner of the ticket, was to mark the name Levis.

So all a little confusing at times

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Post Options Post Options   Thanks (5) Thanks(5)   Quote tx-to-fl Quote  Post ReplyReply Direct Link To This Post Posted: 15 Nov 2017 at 11:14am
Hi. Need help please. I think I've narrowed these Levis down, but would like a double check. Found these for about $5 a few weeks ago. I think they're first edition 1954/55 501z with Conmar zipper. Of course copper hidden rivets, etc.  When I found them, I thought they were LVC. Got home, and realized there was no marks on back of front button. 

Will post a few pics.

The offset belt loop is throwing me, is this normal? 

Thanks in advance for your help and comments.






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Post Options Post Options   Thanks (1) Thanks(1)   Quote Dr_Heech Quote  Post ReplyReply Direct Link To This Post Posted: 15 Nov 2017 at 11:18am
Off-set belt loop is normal on original early 501z. These date from between 1954-c.1957. The Conmar zipper puts them at 1954/55..ish.

Fantastic score!


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