Levi Strauss 1873-1973 |
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mr randal
ADMIN MDLD Joined: 12 Jan 2012 Status: Offline Points: 50863 |
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Around 1937 the 501 got its hidden rivets and lost the suspender buttons.
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drew
whiskered Joined: 07 Mar 2012 Location: Topanga Canyon Status: Offline Points: 679 |
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Thanks fellas!
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WTB MF XL XXL 36 38 ripped torn worn stained altered or otherwise
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Dr_Heech
MODERATOR Joined: 23 Jan 2012 Location: Mostly outdoors Status: Offline Points: 26168 |
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And got a red tab to boot!
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Maynard Fried-San
whiskered anonymous Joined: 21 Jan 2012 Location: Londinium Status: Offline Points: 17210 |
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I thought it got the tab in 1936? |
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Dr_Heech
MODERATOR Joined: 23 Jan 2012 Location: Mostly outdoors Status: Offline Points: 26168 |
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OOh you've stepped on a landmine there Martin! Personally I have never seen a pair of 1936-37 Levis 501xx. Never. Obviously that doesn't mean to say that they dont (or haven't) existed?? But after a conversation with a well-known member here who is a bit of a Levis fan on another less dynamic denim-forum, it seems that the likelyhood of the two different models, i.e: a '36 and a '37, is slim to none. I think it has to do with two things: Firstly L.S. & co's dating system which is vague at best. It may have been invented by sales manager Chris Lucier in 1936 but I doubt it came out until the hidden rivet model as there would have been more evidence in advertising for us to see. Remember the pocket-flasher came out to coincide with the hidden-rivet model (also advertising the red tab device)? The only advertising I've seen for the red tab only before then is those wooden cowboy torso's with a pair of 501xx's nailed to the bottom (on the back is a large arrow pointing to the red tab). Secondly I think that the time when the idea of the red tab came about, and the time when the hidden rivet came about, is less than a year, so a matter of months really. The set-up for machines to include the tab seems relatively easy compared to the set-up for the hidden rivet which is more complex, so it's possible some jeans had the tab before the 'hidden rivets', but it would make sense that the two ideas, although months apart should be incorpoated at the same time. I emailed Lynn Downey years ago asking her about this, and she just spielled-off a load of Levis gumph which really did not answer the question, instead only cemented the fact that Levi's history is vague at best. She also said she'd never seen a '36-37 model either. I would love to be proved wrong. So any takers?? Edited by Dr_Heech - 12 Feb 2013 at 12:59pm |
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Dr_Heech
MODERATOR Joined: 23 Jan 2012 Location: Mostly outdoors Status: Offline Points: 26168 |
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Wow, $8K ... really? It's not as though you can wear 'em . But yes Mike, I wholeheartily agree with you on that one. A much cheaper piece (but Levis of course). If I ever get out your way, I'm gonna go hunting with you for sure!
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setterman
MODERATOR Joined: 22 Jan 2012 Location: NWPA Status: Offline Points: 6156 |
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I simplify things by calling my "1936" 506XX and "1937" 501XX "late 30s Levis". Will throw out a thought... if 1936 is the year for the red tab, is it possible it was applied to the jackets first (which really didn't carry anything outwardly to identify them as Levis) and the following year was applied to the jeans? Who knows.... I'm not overly concerned about it either way!
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I got a rocket in my pocket and roll in my jeans
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denimdart
whiskered Joined: 05 Mar 2012 Location: SW England Status: Offline Points: 3533 |
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1889 Advertisement
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denimdart
whiskered Joined: 05 Mar 2012 Location: SW England Status: Offline Points: 3533 |
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1894 Advertisement?
Edited by denimdart - 08 Mar 2012 at 11:30am |
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Cinch
whiskered Joined: 04 Mar 2012 Location: Bay Area Status: Offline Points: 2891 |
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Thanks for posting the Levis ephemera denimdart. Very cool.
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